Vespa: The Scooter That Rebuilt Italy

#Piaggio #Vespa #History
How did WWII reshape Piaggio Company? Why is Vespa called Vespa? And how did the movie Roman Holiday popularize Vespa and help them sell more than 100,000 units worldwide?

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Vespas are more than just scooters. Over the years, they have become an icon of Italian culture and of the made in Italy itself.